A brief introduction
What I enjoy most is helping others be successful in the best way I can, which in my case is providing analytics, insights, strategic direction, and operational structure to high-growth teams.
With 1vy BV, I aim to close the gap between the thorough but slow and cumbersome growth strategy and analysis practiced by large multinationals, and the agile but often chaotic and opportunistic approach of startups and scale-ups. I believe there is a middle ground that is structured, focused, and purposeful, as well as iterative, quick, and pragmatic.
I have over 15 years of experience in marketing, analytics, and growth strategy and hold an Economics degree (cum laude) from Universiteit Utrecht.
I live in Amsterdam with my partner and two kids. When we have time, we like to go bikepacking.
Now, let's talk about you! Get in touch.
Roos Reitsma
Revenue Operations consultant for B2B SaaS. I help B2B SaaS commercial leaders who need to do more with less. By bringing order to the chaos, focusing on what works, and automating what can be automated, GTM teams get more productive. The approach is always data-driven: diagnose, experiment, validate, scale.
Hedera (since acquired by Cognizant) was a boutique growth strategy consulting firm. I joined as employee #4 in the Netherlands and helped the firm grow to over 60 consultants internationally. I helped clients such as Microsoft, Philips, Sanoma, Motrac, Linde, and PON Holdings launch new propositions and enter new markets.
At Microsoft, I maximized marketing ROI and optimized the local marketing strategy through insights. There, I learned the basics of marketing analytics, including working with large datasets, running A/B tests, analyzing email performance, and setting up web analytics.
Stratelligence is focused on helping public organizations make better decisions through adaptive and predictive analytical models. I wrote my master's thesis on real options data models. As a result, the Delta Commissioner asked me to apply this model to evaluate Dutch flood management plans over the next 100 years, given uncertainty about climate change. I also did market sizing and go-to-market strategy for several Dutch companies.